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Research papers

What's new in Latin America?

It is very difficult for the headquarters of multinational corporations, for offshore firms without local branches, or for market research institutes without local associates, to evaluate the market research undertaken in the Latin American region,...

Catalogue: Latin America 1991: Exchanging Experiences
Author: Mónica La Madrid
May 5, 1991
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Citation

La Madrid, M. (1991a, May 05). What's new in Latin America?. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/what-s-new-in-latin-america-


Research papers

Predicting sales

The paper discusses the application of sales prediction techniques to new product development in Latin America. It shows that in packaged goods product fields, both of the two mainstream methodologies, the Laboratory Test Market exemplified by...

Catalogue: Latin America 1991: Exchanging Experiences
Author: Jon Wilkinson
May 5, 1991
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Citation

Wilkinson, J. (1991a, May 05). Predicting sales. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/predicting-sales


Research papers

Retail audit techniques in an underdeveloped economy

This paper will discuss how procedures and techniques employed in the United States and Western Europe were adapted successfully in setting up retail audit services in Venezuela. First, the paper will include an historical assessment of the...

Catalogue: Latin America 1991: Exchanging Experiences
Author: Edomond J. Saade
May 5, 1991
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Citation

Saade, E. J. (1991a, May 05). Retail audit techniques in an underdeveloped economy. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/retail-audit-techniques-in-an-underdeveloped-economy


Research papers

The implications of the strategic organisational dynamics of companies (market research users) for the patterns of action of market research agencies (suppliers)

The paper analyses the implications of the strategic organisational dynamics of companies that are research users, as a means of proposing new patterns of action for Market Research Agencies. The methodology used was case studies on the strategy and...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Luis Eduardo Potsch
June 15, 1986
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Citation

Potsch, L. E. (1986a, June 15). The implications of the strategic organisational dynamics of companies (market research users) for the patterns of action of market research agencies (suppliers). ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/the-implications-of-the-strategic-organisational-dynamics-of-companies-market-research-users-for-the-patterns-of-action-of-market-research-agencies-suppliers-


Research papers

Models of mass communication for a media-rich developing society

Two dramatically different images of mass communication have emerged from research in post-industrial societies and in the developing nations of the "Third World". In predominantly agricultural countries, where mass media resources tend to be limited...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Steven H. Chaffee, Fausto Izcaray
August 1, 1975
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Citation

Chaffee and Izcaray (1975a, August 01). Models of mass communication for a media-rich developing society. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/models-of-mass-communication-for-a-media-rich-developing-society


Research papers

Research developments in North and South America

In the first part of this talk, I approach the question of research and things which might be of interest to you, as researchers in the American market with all modesty. And with your indulgence then I would like to confine these remarks to a very...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: E. C. Wilson
June 15, 1961
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Citation

Wilson, E. C. (1961a, June 15). Research developments in North and South America. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/research-developments-in-north-and-south-america